Previously, the only way to follow up a sales call was to send information through
the post: sometimes effective, but often time-consuming, unproductive and expensive.
Now the eBrochure package allows customers to send well-designed and comprehensive
information for potential clients' consideration - in one simple click of the mouse.
"As a company, we're constantly working on innovative and creative solutions," says
Mike Scott, MD of Lighthouse. "eBrochures are incredibly exciting because of the
effective way they allow users to present information."
So how do eBrochures work? Let's say you make an initial sales call, and as soon
as the prospective client agrees, the brochure is sent instantly to their inbox.
Once opened, it presents a well designed, creative and graphic products and services
rundown, always including links to your website for more information.
One important benefit of eBrochures, obviously, is speed. Without the need to use
snail mail, the process of sharing corporate information is accelerated from 1-2
weeks to days or even hours. The brochure can be in front of potential clients in
seconds, ensuring it doesn't end up ignored or lingering in a to-do pile.
With the eBrochure system, Lighthouse can create a unique login to ensure any number
of users, from 1 to 1000, have access to the system. In addition to this, there's
no software to install and no technical knowledge required – all it takes is a quick
log-in to the internet to send as many eBrochures as required.
Not only are they faster and simpler, Lighthouse eBrochures also combine creative
design with intelligent functionality to provide a unique solution, allowing the
user to tailor their call-back to the client's interests. How? A tracker instantly
records every click the client makes, showing not only that they've read the brochure,
but also highlighting the parts they're interested in.
Naturally, Lighthouse take the stress out of setting up the eBrochure account by
offering a full bespoke design service as well as the system setup. Every eBrochure
is formulated and designed by the top creative team who have the experience and
capabilities to build solutions which really work for the customer, using their
brand and website style to ensure a cohesive approach.
Mike Scott adds, "Using an eBrochure allows you to demonstrate your offering to
the right people in a professional way – not to mention instantly. We think this
package will have a real impact on sales communications."
If you'd like to know more about eBrochures, go to http://ebrochure.lighthouseuk.net